For Class Trip, I spearheaded the branding and art direction, shaping a distinct identity that combines collegiate spirit with nostalgic Americana. This included overseeing the design and marketing of their Grateful Dead Collegiate Collection, integrating vibrant cultural elements with university pride. My work ensured a cohesive visual identity across their product lines, such as upcoming luxury items like cashmere sweaters and tailored Oxfords. This approach helped bridge lifestyle appeal with premium quality, cementing Class Trip’s position as a brand blending classic and contemporary styles.